Many ask why they should upgrade their aging website and opt for a new one – there are many reasons….
Times are changing now as they always have been, the fact is websites age, what was great in 1998 was bad in 2002 and what was great in 2002 was obsolete by 2008 and so on we go, arriving at the present date.
Websites age and as technologies change antiquated websites begin to cause errors in modern browsers, fail to get found in searches and above all else – load improperly on modern mobile devices like smartphones and tablets.
Not sure if your site is mobile friendly?
Check now with the Google mobile friendliness check.
The mobile migration
Everyone knows the story of smartphones, they began as a geek toy and business appendage and grew to become an everyday accessory for most humans alive on earth – but what does this mean for business?
It means informed consumers, it means consumers “googling” on the go, it means businesses need to cater to this new form of customer or run the risk of losing out on a potential goldmine of business – or worse yet, just losing business.
The big problem
The problem is, most business websites were developed for desktop computers, while these sites may display fantastic on those platforms where they often fall flat for mobile visitors.
Mobile visitors are often presented with sites that load poorly, act buggy or are missing features, this means lost customers – as they browse onto someone else’s website that loads.
This is the problem businesses, large and small, are still grappling with…
Fortunately, a solution does exist to make websites load appropriately on the host of devices in use today – responsive websites. Responsive websites are sites built utilizing technology that makes them scale up and down to display properly on all screens – giving everyone a good user experience and ensuring mobile customers aren’t lost.
Why your business needs to go mobile now or run the risk going out of business later
80% of internet users own a smartphone. (Smart Insights)
With so many cell phone services giving away free smartphones with their contracts, this number is only going to keep increasing – which is good news for anyone looking to start a mobile development business!
Did you know there are 250 million Americans with a mobile phone and 310 million mobile devices?
Businesses need a mobile website to connect with the hundreds of millions of mobile consumers nationwide.
We automatically track all stats associated with a site. Accessed via the client’s dashboard, this includes: total site traffic, user engagement and events, traffic source and physical location of site visitors. Google Analytics accounts can also be integrated with our platform.
Why Mobile? Check out the numbers
There are 271 million mobile subscribers in the U.S. alone. (Source: MobileMarketer)
40% of mobile users have admitted looking up information about a t.v. program at the same time they were watching the show. (Source: ImpigeMobileStrategy)
74% of people use their mobile phone to help them while shopping, with 79% making a purchase as a result. (Source: ImpigeMobileStrategy)
60% of mobile users expect a site to load in 3 seconds or less.
74% are willing to wait only 5 seconds for a site to load before leaving. (Source: Compuware.com)
51% of U.K. mobile subscribers have a smartphone. 49 percent of U.S. mobile subscribers own a smartphone. On this front, at least, the British have the Americans beat. (Source: MobiThinking)
34% check in from the iPhone. 70% of mobile searches lead to action within one hour.
9 out of 10 mobile searches lead to action. More than 50% lead to sales. (Source: SearchEngineLand)
The Weather Channel gets 67% higher click through rates on mobile display ads over desktop banners.(Source: MobileMarketer)
81% of smartphone users have done product research from a smartphone,
According to the Associated Press, “The revised formula”, will favor websites that Google defines as “mobile-friendly”.
Websites that don’t fit the description will be demoted in Google’s search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings–a prized position that can translate into more visitors and money.
Although Google’s new formula won’t affect searches on desktop and laptop computers, it will have a huge influence on how and where people spend their money, given that more people are relying on their smartphones to compare products in stores and look for restaurants.
When a consumer uses their mobile device to search Google for the terms “Laundromats,” or “Italian restaurant” or “Pizza,” the search results will display the closest business that matches that criteria.
By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land)
Old rules don't apply!
Using the previous Google mobile search algorithm, the top results were based on their distance from the consumer.
However, according to this video and Google itself, the new changes to Google’s mobile search algorithm punishes businesses that do not have a mobile site and they may no longer appear on a Google Search, or if they do, they may be at the bottom of the search results, a place most people never see.
It’s a simple business decision for Google. Good relevant searches mean happy customers for Google, and if local businesses are caught in the middle, that’s their fault for not keeping up with the times.
The answer is simple...
A responsive website is a replacement for your desktop site, specifically designed for smartphones, tablets, laptops, pc’s and smart tv’s.
If your current site is not mobile-friendly it’s definitely lacking all the latest responsive technology, it’s time to start over with a new responsive mobile package that includes our powerful website management software.
Ready to Start?
A new responsive website is the best path forward for any business. There are only two choices – go mobile now or go out of business sooner or later.
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